Course: Marketing in optometry

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Course title Marketing in optometry
Course code OPT/MO
Organizational form of instruction Lesson
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Wagner Jaroslav, RNDr. Ph.D.
  • Zlámal Jaroslav, Ing. Ph.D.
Course content
Content is the common language of the customer, sales management interview , contact phase , arguments , objections and their solutions , the contract is concluded , analysis and summary. Preparing communications and campaigns to end customer. Making the frame, target group definition , resource definition , the definition of tools , resources studies , the choice of communication media , preparation campaign , campaigns , resources , communication, distribution , evaluation campaign tracking tools during the campaign , campaign evaluation methods , summary of results, management sales interview , contact phase , arguments , objections and their solutions , the contract is concluded , analysis. Internet as an advertising medium. Search Engine Marketing, marketing search engine optimization of websites for search engines , search engines, search engine history , current situation retrieval technology on the Internet , search engines function . Basics of Search Engine Marketing, by definition my site required user behavior on my site . Search Engine Optimalizatin , SEO principles , prohibited methods , monitoring results and measurements , check the objectives and reverse debugging

Learning activities and teaching methods
Dialogic Lecture (Discussion, Dialog, Brainstorming)
Learning outcomes
The aim is networking and understanding the needs of the patient or client capabilities and competencies with an optometrist.
Application Show an ability to apply knowledge and principles for solution of particular problems in the concrete situations.
Prerequisites
No prior requirements.

Assessment methods and criteria
Oral exam

No prior assumptions.
Recommended literature
  • Nezvalová, D. (1998). Vzdělávací systémy ve vyspělých zemích.. Olomouc: Univerzita Palackého.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester