|Course title||Marketing in optometry|
|Organizational form of instruction||Lesson|
|Level of course||Master|
|Year of study||not specified|
|Number of ECTS credits||5|
|Language of instruction||Czech|
|Status of course||unspecified|
|Form of instruction||Face-to-face|
|Work placements||This is not an internship|
|Recommended optional programme components||None|
Content is the common language of the customer, sales management interview , contact phase , arguments , objections and their solutions , the contract is concluded , analysis and summary. Preparing communications and campaigns to end customer. Making the frame, target group definition , resource definition , the definition of tools , resources studies , the choice of communication media , preparation campaign , campaigns , resources , communication, distribution , evaluation campaign tracking tools during the campaign , campaign evaluation methods , summary of results, management sales interview , contact phase , arguments , objections and their solutions , the contract is concluded , analysis. Internet as an advertising medium. Search Engine Marketing, marketing search engine optimization of websites for search engines , search engines, search engine history , current situation retrieval technology on the Internet , search engines function . Basics of Search Engine Marketing, by definition my site required user behavior on my site . Search Engine Optimalizatin , SEO principles , prohibited methods , monitoring results and measurements , check the objectives and reverse debugging
|Learning activities and teaching methods|
|Dialogic Lecture (Discussion, Dialog, Brainstorming)|
The aim is networking and understanding the needs of the patient or client capabilities and competencies with an optometrist.
Application Show an ability to apply knowledge and principles for solution of particular problems in the concrete situations.
No prior requirements.
|Assessment methods and criteria|
No prior assumptions.
|Study plans that include the course|
|Faculty||Study plan (Version)||Branch of study Category||Recommended year of study||Recommended semester|