|Course title||Management 2|
|Organizational form of instruction||Lecture + Exercise|
|Level of course||Master|
|Year of study||not specified|
|Number of ECTS credits||4|
|Language of instruction||Czech|
|Status of course||Compulsory-optional|
|Form of instruction||Face-to-face|
|Work placements||This is not an internship|
|Recommended optional programme components||None|
1. Globalization. 2. Management of changes. 3. Customer relationship management. 4. Strategic management - strategic approaches, strategy typology 5. Strategic management - methods and techniques (benchmarking, BCG matrix, SWOT analysis) 6. Strategic management - methods and techniques (SPACE, PEST, Balanced Scorecard, VRIO) 7. Strategic cycle. 8. Business plan. 9. Process management. 10. Knowledge management. 11. Risk management 12. Company identity.
|Learning activities and teaching methods|
Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Activating (Simulations, Games, Dramatization)
To introduce the advanced approaches and methods of management.
Knowledge Knowledge of advanced approaches and methods of management.
Knowledge of basic management functions.
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|Assessment methods and criteria|
Oral exam, Written exam, Dialog
Credit: Attendance, presentation, written test Exam: Oral exam
|Study plans that include the course|