Course: Management of Travel Agencies

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Course title Management of Travel Agencies
Course code KRL/MACK
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory, Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Schwartzhoffová Eva, Ing. Ph.D.
Course content
Information services in travel and tourism. Tour operator and travel agency and their associations. Management of a travel agency. Travel contract and its details according the Czech law. Tourist information center - management, classsification of services, offer an tourist products. Others services - financial, money exchange, visas, customs, passports and travel insurance services. Complementary services - recreation,sport, wellness, spa, animation and other services.

Learning activities and teaching methods
Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
  • Attendace - 13 hours per semester
  • Excursion - 2 hours per semester
  • Preparation for the Exam - 16 hours per semester
  • Homework for Teaching - 26 hours per semester
  • Semestral Work - 16 hours per semester
Learning outcomes
The course deals with the issue of package tourism and the theory of tours and stays. The course also includes the aspects of a tour operator and travel agency, management and administration of a tour operator/travel agency including the conditions for their incorporation and administration in compliance with the Trade licensing act and Act on certain conditions of business activities in tourism. Attention is also given to information services and the offer and management of tourist information centres. The course also includes other and complementary services in tourism, particularly finance, exchange, visa, passport and customs services. The end of the course provides an overview of travel insurance and travel medicine. Information about this course was translated to English within the project Internationalization of the Faculty of Physical Culture, Palacký University, Olomouc, No. CZ.1.07/2.2.00/28.0028, co-funded by the European Social Fund and the Government of the Czech Republic.
Ability to distinguish between a tour operator and travel agency. Knowledge of the requisites of a travel agreement. Ability to distinguish the three categories of tourist information centres. Ability to individually arrange for complementary tourism services
Basic orientation in the area of tourism or taking the subject of Principles of tourism.

Assessment methods and criteria

Active participation in the class seminar paper - the analysis of the kids camps providers.
Recommended literature
  • Kostková, M., Němčanský, M., & Torčíková, E. (2009). Management služeb cestovního ruchu. Karviná: Slezská univerzita.
  • Mallen, Ch. (2012). Sport, recreation and tourism event management. Abingdon: Routledge.
  • Orieška, J. (2010). Služby v cestovním ruchu. V Praze: Idea servis.
  • Palatková, M. (2010). Cestovní kanceláře a agentury, zájezdová činnost. Praha.
  • Shipway, R., & Fyall, A. (2012). International sports events. London: Routledge.
  • Sysel, J. (2010). Cestovní kancelář, cestovní agentura a informační středisko v cestovním ruchu. Praha: Vysoká škola hotelová.
  • Zurynek, J., Zelený, L., & Mervart, M. (2008). Dopravní procesy v cestovním ruchu. Praha: ASPI.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Physical Culture Recreology (2011) Physical education and sport 1 Summer
Faculty of Physical Culture Recreology (2011) Physical education and sport 1 -