Course: Services in tourism

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Course title Services in tourism
Course code KRL/SLVCR
Organizational form of instruction Lecture + Seminar
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 2
Language of instruction Czech
Status of course Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Schwartzhoffová Eva, Ing. Ph.D.
Course content
Specificities of services in the CR. Room and board and transportation. Management of an accommodation and catering establishment. Travel agencies and associations. Management of a travel agency. Financial, money exchange, and insurance services. Passports, customs, visas, balneology.

Learning activities and teaching methods
Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
  • Attendace - 26 hours per semester
  • Preparation for the Course Credit - 8 hours per semester
  • Preparation for the Exam - 8 hours per semester
  • Semestral Work - 8 hours per semester
Learning outcomes
Detailed characteristics and description of techniques of different services in the tourist trade is the content of the study. Room and boar, transportation and the mediating activities of agents. Students will be informed about the basic activities of a travel agency, transport firm, public catering enterprise and a hotel, including management. Explanation of further services provided within the CR is also a part of the course - insurance, visa, balneology. Information about this course was translated to English within the project Internationalization of the Faculty of Physical Culture, Palacký University, Olomouc, No. CZ.1.07/2.2.00/28.0028, co-funded by the European Social Fund and the Government of the Czech Republic.
Skill in using the student´s analytical ability. The ability to identify and evaluate the quality of services available in the Czech Republic.
Prerequisites
Basics knowledge of the travel industry.

Assessment methods and criteria
Oral exam

Requirements Participation in teaching sessions, maximum of three absences, seminar paper.
Recommended literature
  • Kiráľová, A. (2006). Marketing hotelových služeb. Praha: Ekopress.
  • Kostková, M., Němčanský, M., & Torčíková, E. (2009). Management služeb cestovního ruchu. Karviná: Slezská univerzita.
  • Křížek, F., & Neufus, J. (2011). Moderní hotelový management: nejnovější poznatky a trendy v řízení hotelů : komplexní informace o hotelovém provozu a jeho organizaci : optimalizace provozu s ohledem na ekologii a etiku : případové studie a příklady. Praha: Grada.
  • Orieška, J. (2010). Služby v cestovním ruchu. V Praze: Idea servis.
  • Schwartzhoffová, E. (2013). Služby v cestovním ruchu. Olomouc: Univerzita Palackého.
  • Sysel, J. (2010). Cestovní kancelář, cestovní agentura a informační středisko v cestovním ruchu. Praha: Vysoká škola hotelová.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Physical Culture Physical Education and Sports (2011) Physical education and sport - -
Faculty of Physical Culture Recreology (2011) Physical education and sport - -
Faculty of Physical Culture Physical Education (2016) Physical education and sport - -
Faculty of Physical Culture Adapted Physical Activity (2011) Physical education and sport - -
Faculty of Physical Culture Adapted Physical Education (2016) Physical education and sport - -
Faculty of Physical Culture Physical Education and Sports (2016) Physical education and sport - -
Faculty of Physical Culture Physical Education and Sports (2016) Physical education and sport - -
Faculty of Physical Culture Civic Defence (2013) Physical education and sport - -
Faculty of Physical Culture Adapted Physical Education (2011) Physical education and sport - -
Faculty of Physical Culture Civic Defence (2016) Physical education and sport - -
Faculty of Physical Culture Adapted Physical Education (2011) Physical education and sport - -
Faculty of Physical Culture Physical Education and Sports (2011) Physical education and sport - -
Faculty of Physical Culture Physical Education (2011) Physical education and sport - -
Faculty of Physical Culture Physical Education (2011) Physical education and sport - -
Faculty of Physical Culture Adapted Physical Education (2016) Physical education and sport - -
Faculty of Physical Culture Adapted Physical Activity (2016) Physical education and sport - -
Faculty of Physical Culture Adapted Physical Activities (2011) Physical education and sport - -
Faculty of Physical Culture Physical Education (2016) Physical education and sport - -
Faculty of Physical Culture Recreology (2011) Physical education and sport - -
Faculty of Physical Culture Recreology (2016) Physical education and sport - -
Faculty of Physical Culture Adapted Physical Activities (2016) Physical education and sport - -
Faculty of Physical Culture Recreology (2016) Physical education and sport - -