Course: Without Experience into Work II

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Course title Without Experience into Work II
Course code OCH/BEPII
Organizational form of instruction Practice + Seminar
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Petrželová Dagmar, Mgr.
  • Zlámalová Dagmar, Ing.
Course content
1/ Marketing basics - Marketing and its importance, marketing-oriented organization, marketing strategy, marketing mix - Marketing Information System - Use of market research, SWOT analysis - Customer segmentation - Competitiveness, benefits, Pareto rule, feedback - Marketing Communications, Public Relations - Branding, corporate identity, image, new trends in communication - Use marketing for an employee in the non-marketing position 2/Time management - Internal effects, External effects and their control - Time efficiency - Biological needs, use of load peak in practice - Time planning and it´s evaluation - Working time of employer versus work team, coheration of private and working aims - Taking of adventage of strong points and disadventage of weak points in personal time management - Tasks management, Setting of priorities - The most frequent mistake of graduates in time management - Examples of principy of time management from practice, examples for solving the most frequent mistakes 3/Effective communication with the employer - Terms of corporate communication, its types and forms, the most common mistakes in communication graduates in companies - Practical psychology in work, social psychology use in the work relations - Specifics of trainee programs - Communication on taking up employment and during the adaptation process - Communication and corporate culture, corporate code - Different requirements for communication in foreign and Czech company, what are the implications for the employee (practical examples, examples of solutions) - How to deal with difficult communication situations: the opportunities, demonstrations, advices - The so-called Communication square in the process of interpersonal relations, the situation model - Transactional analysis following the rules when dealing assertive negotiation situations, the real possibility of assertiveness and transaction analysis - The difference between assertive and aggressive behavior, passive and manipulative attitudes in communication - Positive handling procedures, training situations, moral and ethical aspects of positive handling 4/ Business basics - What affects the business relationships - The process of customer care principles, rules, practices, common errors, model situations from practice - Practical tips for relationship with the customer for, records of meetings or interviews, minutes of meetings, email and principles of oral communication skills (written records and their forms), responses to telephone interviews (frequency, speed, frequency) - Knowing own strengths and weaknesses in business behavior and response to this knowledge, instructions and exercises to develop skills in this area - Typology of clients and methods of dealing with them. Developing skills related to relationship building - Adapt to communication types - Negotiation techniques and tactics - Example of commercial contracts, the main features and requirements - The most common error situations in practice and proposals for their solution 5/ Project management, teamwork I. Planning and project preparation : o Basic terms (focus groups, key acitivity, internal project management, project partner, project budget, publicity, monitoring indicator, schedule, project tenability) o Project and it´s specification o Project schedule (start of project and the end) o Organization chart (division of powers and tasks, roles, the way of communication of team members) o Definition of financial, material and human resources o Project cycling, schedule o Example of project planning II. Project funding o Searching for financial means for project aim - Introduction of some financial grants : - Grants of Ministry of School - Grants of Ministry of Agriculture -Grants of Ministry of Industry and Trade - Grant of Interprise and inovation

Learning activities and teaching methods
Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Observation, Demonstration, Projection (static, dynamic)
  • Attendace - 30 hours per semester
Learning outcomes
Student will get the soft skills necessary for his position as an employee and his work itself. Student also passes 2 weeks work experince at an employer (must correspondent with the student´s field of study) and therefore he gets working experience. This subject will help to student s, potential graduate, to success in their job.
Student will be able to search his possibly work, to orientate in Job Market, to communicate with Employer with the practical use of psychology, to orientate in practical field of labour relations. Students get the basic economic knowledge. Student will atttend 2 weeks working experience at the employer (must correspondent with student´s field of study) and therefore he gets the valuable experience in his field of study.
Students participation in the course is not linked to any expertise. 100 % attandance in this course is required (exceptions are approved in case of illness). Courses are carried out by interactive form, students co-operate with lectures. 14 days students working practice at employer is required during course or after.

Assessment methods and criteria
Oral exam, Written exam, Dialog, Questionnaire

Student will attend an education with the maximum nonattendance 2 hours in term. A part of the education is 2 weeks work experience at the employer (must correspond with the student´s field of study) and student must write an evaluation of work experience.
Recommended literature
  • Brooks, I. (2003). Firemní kultura. Computer Press.
  • Burnett, K. (2002). Klíčoví zákazníci a péče o ně. Computer Press.
  • Caunt, J. Time management. Jak hospodařit s časem.
  • Doane, D., Sloat, R. (2006). Péče o zákazníka. Computer Press.
  • Doležal, J., Máchal, P., Lacko, B. (2009). Projektový management podle IPMA. Grada Publishing.
  • Foret, M. (2003). Marketingová komunikace. Computer Press.
  • Janda, P. (2004). Vnitrofiremní komunikace. Praha: Grada.
  • Kolajová, L. (2006). Týmová spolupráce. Praha: Grada Publishing.
  • Kotler, P., Bes, F. (2005). Inovativní marketing. Grada Publishing.
  • Meier, R. (2009). Úspěšná práce s týmem: 25 pravidel pro vedoucí týmu a členy týmu. Grada.
  • Pavlovský, P. (2010). Člověk a čas. Grada.
  • Plamínek, J. (2008). Komunikace a prezentace. Grada Publishing.
  • Plamínek, J. (2007). Tajemství motivace (Jak zařídit, aby pro vás lidé rádi pracovali). Praha.
  • Pokorná, G. (2008). Projekty - jejich tvorba a řízení. Univerzita Palackého v Olomouci.
  • Průcha, J. (2004). Interkulturní psychologie. Portál.
  • Přibová, M., Tesar, G. (2003). Strategické řízení značky. Professional Publishing.
  • Seiwert, L. J. (1995). Čas jsou peníze, Naučte se řídit svůj čas. Management Press.
  • Smutný P., Hálek, I. (2008). Základy řízení projektů. Masarykova univerzita Brno.
  • Šobáňová, P. (2010). Projektové řízení. Ostravská univerzita v Ostravě.
  • Tetřevová, L. (2006). Financování projektů. Praha.
  • Vysekalová, J., Mikeš, J. (2009). Image a firemní identita. Grada Publishing.

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Science Organic Chemistry (2016) Chemistry courses - -
Faculty of Science Bioorganic Chemistry and Chemical Biology (2016) Chemistry courses - -
Faculty of Science Bioorganic Chemistry and Chemical Biology (2016) Chemistry courses - -