Course: Psychology of behavior in Economy

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Course title Psychology of behavior in Economy
Course code PCH/EPSY
Organizational form of instruction Lecture + Exercise
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Šucha Matúš, PhDr. Ph.D.
Course content
1 / Psychology in the history of economic theory - Individual theories - The emergence of economic psychology 2 / základných Definition of terms - Definition of economic psychology - Aims and prospects 3 / Fundamentals of micro and macro economics - Theories of price, supply and demand - The functioning of the price mechanism - Macro problems - The economy as a whole 4 / The definition of relevant economic concepts in terms of psychology and human behavior - Rationality of human behavior and the lack of significance and emotion - Purchase and sale - Work, choice of profession, failure - Competition - Lack - Poverty and wealth - Wealth - Supply and demand - Gifts - Savings - Taxes - Lotteries and gambling - Decision - Advertising 5 / The concept of money - History - Function - Properties 6 / Household Management 7 / Methods of economic psychology - Examination of individual behavior - Examination of the entire national economy

Learning activities and teaching methods
Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Demonstration, Projection (static, dynamic)
  • Homework for Teaching - 35 hours per semester
  • Attendace - 25 hours per semester
  • Semestral Work - 15 hours per semester
Learning outcomes
To get familiar with the basics of economic psychology.
Student will learn the basics of economic thinking in the psychological context.
Course does not require special conditions.

Assessment methods and criteria
Student performance, Dialog, Systematic Observation of Student, Seminar Work

Paper on a given theme (group work - preparation and presentation).
Recommended literature
  • ? AKERLOF, G. A. & SHILLER, R. J. (2009). Animal spirits: how human psychology drives the economy, and why it matters for global capitalism.
  • ARIELY, D. (2009). Jak drahé je zdarma: proč chytří lidé přijímají špatná rozhodnutí: iracionální faktory v ekonomice i živote.
  • CARNEY, B. M. & GETZ, I. (2011). Svoboda v práci.
  • HUBINKOVÁ, Z. (2008). Psychologie a sociologie ekonomického chování.
  • KOHOUTEK, R., ŠTĚPÁNIK, J.:. (2004). Psychologie v hospodářské praxi. Plzeň: ZČU v Plzni.
  • Lea, S. E. G. a kol.:. (1994). Psychologie ekonomického chování. Praha. Grada.
  • MIKULÁŠTÍK, M.:. (2007). Manažérska psychologie. Praha, Grada.
  • Provazník, V.:. (2002). Psychologie pro ekonomy a manažery. Praha, Grada.
  • Riegel, K. (2007). Ekonomická psychologie. Praha: Grada Publishing.
  • SEDLÁČEK. T. (2009). Ekonomie dobra a zla. Po stopách lidského tázání od Gilgameše po finanční krizi..

Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Arts Psychology (2015) Psychology courses - Summer
Faculty of Arts Psychology (1) Psychology courses 4 Summer